Today is my last day at Bailey Gardiner. I’m sad to be leaving, but excited to move on and take all my unique experiences with me. In the last three months I have learned quite a bit about the advertising industry as a whole. Most importantly, the long hours and hard work that is needed to be successful in this business as well as the special attention that is given to each and every client. I have also witnessed the energy and creativity that is needed to win a new client. (I hope you guys get it!) . I feel privileged to have been able to attend the Addy Awards. I saw great creative work not only from Bailey Gardiner, but also from many other agencies and students in San Diego.
I have received some great advice from Becca about what it takes to be successful in this business. And I want to thank Melina for all the printer help she has given me. She truly is amazing for understanding how to work that monster machine.
But beyond all the seriousness, I have also learned:
- Good parking spot in the morning = guarantee to run an errand and
thus lose your amazing spot
- Excel is my good friend
- Chick-Fil-A can deliver mass orders (but won’t deliver fries??!!) Weird right?!
- Basic office lingo like EOD and DND
- Taking the bike to Balboa Park is amazing and much better than driving
- Social media is more important than just stating what you did last night
- Research is key!
- Bailey Gardiner is a great company to work for!
So thanks to the Bailey Gardiner family for taking me in under your wing. I truly had a great time working with all of you and hope to run into many of you in the future. Best of luck!
Krystal
Friday, April 30, 2010
Thursday, April 15, 2010
Farewell Bailey Gardiner
My internship duties here at Bailey Gardiner are coming to an end today. It is truly a bittersweet moment. I have thoroughly enjoyed my experiences here but it is time to say goodbye. Maybe there will be an opportunity for me to come back full-time someday (wink!). I have learned so much over the past 5 months about advertising as well as quality research and retrieving stolen bicycles. There was never a dull moment here and I will definitely miss the Bailey Gardiner family.
In reflecting of the things I will miss the most, I have come up with a laundry list; Dogs running around the office, Melina bringing massive, very sweet pit bulls. Opportunities to do voice-overs in the studio with the creative team. Intern chatter. Endless opportunities of learning. Nice, funny, caring people. Creative environment. Researching pet energy bars. Having drinks with the CEO at a networking event (thanks again for the drinks Jon!). Working in a fun neighborhood with endless amazing restaurants. Volunteering at the San Diego Ad Club for the Addys.
Family photos of the agency. The orange couch. Seaport Village errands (always so pleasant down there). Riding the Electra cruiser bikes through Balboa Park. Brainstorming for Brookfield Homes. Social networking. The candy cart. And much much more...
But alas, my time has come to move on. It has been a great learning experience both personal and professional. Thanks to all who have helped me and given me opportunities for growth.
Jason
In reflecting of the things I will miss the most, I have come up with a laundry list; Dogs running around the office, Melina bringing massive, very sweet pit bulls. Opportunities to do voice-overs in the studio with the creative team. Intern chatter. Endless opportunities of learning. Nice, funny, caring people. Creative environment. Researching pet energy bars. Having drinks with the CEO at a networking event (thanks again for the drinks Jon!). Working in a fun neighborhood with endless amazing restaurants. Volunteering at the San Diego Ad Club for the Addys.
Family photos of the agency. The orange couch. Seaport Village errands (always so pleasant down there). Riding the Electra cruiser bikes through Balboa Park. Brainstorming for Brookfield Homes. Social networking. The candy cart. And much much more...
But alas, my time has come to move on. It has been a great learning experience both personal and professional. Thanks to all who have helped me and given me opportunities for growth.
Jason
Tuesday, April 6, 2010
Research, My New Best Friend
Lately my work load has been focused on researching new online publications and data for one of our clients, Aladdin Bail Bonds. Working with our new Account Supervisor, Ryan, he has been having me research new media outlets that we can potentially utilize for our online efforts for Aladdin.
Researching this kind of information isn't as simple as just 'Googling' what you want to find and clicking on the first thing that pops up. I am trying to find publications that have the ability to Geo-target the specific market and demographics that we are looking for. Trying to find data to correlate broadcast ads generating a direct online response has proven to be quite difficult. Also searching for data that illustrates the socioeconomic status of various demographics of internet users and what they are utilizing the web for, is somewhat difficult.
So far, I have used a couple different research websites to try and dial down the exact information I am searching for. But I am still searching for some information regarding socioeconomic status of various demographics and tying that into what they are using the internet for. Also searching for data regarding a direct online response after an offline advertisement is challenging. There are so many factors playing into it that there may or may not be data supporting the idea.
Nonetheless, having the ability to produce solid research is always a great trait to possess. Today after researching all morning, I had the pleasure of taking a nice bike ride through Balboa park to document the new on-site 'Art Alive' banners for San Diego Museum of Art. It was a fantastic day for a bike ride, sunny, cool breeze, not to mention always nice to get away from staring at a computer screen all day.
But alas, back to the office and straight to researching. Nice little break and always a great reminder of how wonderful it is to intern at such an amazing, fun, active company.
Researching this kind of information isn't as simple as just 'Googling' what you want to find and clicking on the first thing that pops up. I am trying to find publications that have the ability to Geo-target the specific market and demographics that we are looking for. Trying to find data to correlate broadcast ads generating a direct online response has proven to be quite difficult. Also searching for data that illustrates the socioeconomic status of various demographics of internet users and what they are utilizing the web for, is somewhat difficult.
So far, I have used a couple different research websites to try and dial down the exact information I am searching for. But I am still searching for some information regarding socioeconomic status of various demographics and tying that into what they are using the internet for. Also searching for data regarding a direct online response after an offline advertisement is challenging. There are so many factors playing into it that there may or may not be data supporting the idea.
Nonetheless, having the ability to produce solid research is always a great trait to possess. Today after researching all morning, I had the pleasure of taking a nice bike ride through Balboa park to document the new on-site 'Art Alive' banners for San Diego Museum of Art. It was a fantastic day for a bike ride, sunny, cool breeze, not to mention always nice to get away from staring at a computer screen all day.
But alas, back to the office and straight to researching. Nice little break and always a great reminder of how wonderful it is to intern at such an amazing, fun, active company.
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