Well hello there! Being that I am the new ad intern 2 I know
I have some shoes to fill. While reading some of the posts from previous
interns, I gained some inspiration on “how to blog”, as well as some insightful
things about this awesome agency called i.d.e.a.
From Classroom…
My previous quarter at the Art Institute, I was enrolled in
a class called “Interactive Advertising”.
The class consisted of learning new and emerging technology as well as
creating a case study for a client we got to choose that integrated some kind
of interactive tech. I chose AVIS, and created a case study/ campaign with my
fellow classmate (i.d.e.a intern too!)
Kirby. The problem I chose was simply parking. We created a campaign that
included layer technology and an app that allowed AVIS customers to reserve their
parking space through our mobile application. Any who, the class really got us
to learn about all the fast moving technology that was emerging in this
industry we call Advertising. One of the
things I noticed was that I was hearing about all these cool gadgets, but
wasn’t really getting the chance to see them in real life action.
…To Real life
About a week or so ago, I was on my way to my hometown of
Hawaii. A nice 10 - day getaway to lie on a beach, drink and eat all that
Hawaii has to offer (Note to self, never weigh yourself while on vacation).
On my travels there I had a layover at LAX. As I strolled and people watched
through the hectic airport halls, I came across this lady touching a billboard
that seemed to be interactive. Right away I whipped out my iPhone and started to
discreetly video tape her playing with this billboard. After about a minute of
trying not to look like a complete creepo, I waited till she was done, so I
could play and be the one being recorded. The billboard was a matching game of
traveling icons with a time you had to beat. As you can see in the picture
below I was clearly horrible at this game.
The company behind this awesome technology is called Monster
Media. They are an international full-service media company specializing in
digital-out-of-home advertising. Basically these are the guys who create those
crazy kiosks, storefronts, and anything that is probably catching your
attention on a wall. One of their campaigns that I really enjoyed was for
Cheerios. They created a vending station that was placed in the mall for kids
and whoever to play a pairing game with their phrases. Participants were then
given a box of cheerios that was dispensed from the machine and got to take a
fun picture at the end. I found this to be really engaging with their target and
remind them of why we love the brand Cheerios.
All in all, seeing this interactive billboard and actually
getting to play with it really reminded me of why I love this industry and the
excitement I have going in to it.
Cheers!
Keana - Adintern 2
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