Thursday, February 24, 2011

5 Tips from a New PR Intern

Being a first time blogger for the Feed the Interns Blog, as well as a first time PR Intern, I thought it fitting to share what I've found to be most helpful during my past eight weeks at Bailey Gardiner. As a newly initiated member of the Public Relations Intern Club, I've still got a long way to go and lots to learn, but hope these tips prove helpful for those also diving headfirst into the professional world.

1. Learn to adapt and be flexible - Every office or agency has a particular way of doing things, whether that be filing documents on a server, using the copy machine, or cleaning the kitchen. Going in with an open mind and your putting feelers out to pick up these types of things quickly makes the transition easier for you and everyone else you work with so you can get right down to business.

2. Ask questions - Rolling right along and merging into tip number two we find a common and even seemingly obvious piece of advice. Regardless, asking questions is sometimes hard to do when starting work in a new place. And I know, "there's no such thing as a dumb question" (even though I've definitely tested those limits), but in most cases questions are welcomed, as your superiors realize you are there to learn...not to mention there is a better chance you'll successfully accomplish whatever you've been set out to do, which makes everyone's lives easier.

3. Welcome all types of projects - Personally, interning at Bailey Gardiner I have had the opportunity to work on a wide variety of projects and from every one of them, no matter how simple or how complex, I have learned more about the way PR professionals function internally as well as how their work reflects externally. If you focus on the big picture, every task you put effort into will contribute to your bank of knowledge.

4. REALLY utilize social media - And I don't just mean Facebook stalking. Before BG for example, I had no idea what Twitter entailed, but have since been shown the light and the real potentials of the network. Not only can you stalk celebrities instead of just your friends, BUT you can keep up to date with trends in the industry as well as local/regional publications your company works with and even other Pros who really know their stuff. There's an indescribable amount of knowledge to gain from all the social media platforms out there -- especially when they are all so integrated with PR and marketing strategies today.

And last but not least...

5. Don't be afraid to take a breather every once in a while - By all means, make sure to maintain a professional and appropriate attitude and work ethic, but you don't need to take yourself seriously 24/7/365. As interns we have been given the opportunity to learn and grow on our path towards accomplishing our professional goals, but live in the moment and have fun with what we've been given. There is definitely a line between being driven and driving yourself over the edge and finding your own balance is key to a successful and happy life.


- Elli

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